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The makeup brands Too Faced and Smashbox are being offered together, and Dr. Jart will be sold by itself, reports say.
February 17, 2026
By: Rachel Klemovitch
According to reports, Estée Lauder Companies is no longer marketing Too Faced, Smashbox, and Dr. Jart together.
Rather, the makeup brands Too Faced and Smashbox are being offered together, and Dr. Jart will be sold by itself.
While the company has not publicly confirmed which brands are up for sale, sources have said it is these three.
They were initially to be sold all together in a package deal, before the strategy changed.
Estee Lauder Sues Walmart for Suspected Counterfeit Products
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